OMNELIAS Journal

Field notes on modern customer operations

Playbooks from the Elias Tech team building OMNELIAS, written for people who run WhatsApp, support and revenue conversations.

AI & Automation

3 articles in this category

How to design an AI deflection strategy customers do not resent

Deflection is not the same as avoidance. A practical framework for deciding which conversations AI should own end to end, which it should assist, and which it should hand over immediately.

Daniel Osei 11 min read

Quality assurance for AI-assisted replies

Traditional QA samples a handful of tickets per agent per month. That breaks down when a model drafts most of your replies. A rubric and a sampling strategy that hold up.

Daniel Osei 9 min read

Knowledge base, chatbot or AI agent: choosing what to build

Three very different investments get sold with the same promise. A decision framework based on the shape of your volume, your data quality and the actions you can safely automate.

Sofia Marchetti 12 min read

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