OMNELIAS Journal

Field notes on modern customer operations

Playbooks from the Elias Tech team building OMNELIAS, written for people who run WhatsApp, support and revenue conversations.

Customer Support

3 articles in this category

Staffing a 24/7 support rota without burning out your team

Follow-the-sun coverage, on-call compensation, and the difference between a rota that survives contact with reality and one that quietly destroys your retention.

Marcus Lindqvist 7 min read

From tickets to conversations: rethinking your queue model

Ticket-shaped thinking creates queues that optimise for closure rather than resolution. What changes when you model ongoing relationships instead of discrete work items.

Marcus Lindqvist 8 min read

How to run a support QA calibration session

If two reviewers score the same conversation differently, your quality programme is measuring reviewers rather than quality. A 60-minute format that fixes it.

Priya Raghunathan 6 min read

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